France
Key facts:
- There are 350 people within the company: two-thirds field force and one-third headquarters (Marketing, Finance, Communications, HR & Legal)
- British American Tobacco France hold third position in the tobacco market with 16% market share
- British American Tobacco France works within a dark market: communication on their brands is only possible through the tobacconists’ point of sale
- Two channels for selling their products: tobacconist and HORECA (hotels and restaurants)
- British American Tobacco France has no factories. Their challenge is to distribute and market our products while developing a portfolio of more than 10
Unique selling points
Within the European market, British American Tobacco France operates independently, enabling them to make key strategic decisions about their own market.
This makes British American Tobacco France an exciting, fast moving place to work. The business can instantly see the impact of their decisions and can make quick changes to improve their position in the market; which includes selecting the brands, approach to market and plans for growth.
British American Tobacco France aims to give a high level of responsibility to their Management Trainees when they are performing well, and the company allocates significant financial resources into training and developing their people.
So working within British American Tobacco France provides you with fantastic opportunities for your own personal development.
| France: | To view available positions please click here |
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