CORPORATE AND REGULATORY AFFAIRS
As an international graduate management trainee within the Corporate and Regulatory Affairs function (CORA), you will be exposed to the following areas: Reputation Management; Communications Management; and Regulation Management. As part of yourProgramme you will also have an assignment in Marketing. Through these assignments you will gain a better understanding of CSR and corporate communication as well as an understanding of how to work with regulators, politicians and other stakeholders.
Reputation Management:
Corporate Social Responsibility and Reputation Management are essential components in ensuring BAT operates as a responsible company. During your management training you will develop further knowledge and insight into:
- Understanding of what Reputation Management means
- Full understanding of the Business Principles
- Understanding of stakeholder mapping and classification
- An understanding of CSR Governance
- Knowledge of the BAT social reporting process, its key stages and principles
- Understanding of Harm Reduction
Communications Management:
Being able to communicate effectively with BAT’s stakeholders is a crucial part of this role. It is essential that BAT communicate in a socially responsible way., and as part of your training, you will start to understand some of these key elements:
- The role of media in reputation management
- Different internal and external communication tools that BAT uses, and the benefits of each
- The strategic approach to internal communication – research, planning, execution and measurement
Regulation Management:
BAT supports sensible regulation and works with regulators, politicians and all other stakeholders to find solutions which take into account the preferences of both smokers and non-smokers. Having a clear understanding of regulatory strategy, local regulatory environments and socio-political environment is a crucial part of your training.
Assignment in Marketing:
Given the close links between CORA and marketing, your training may allow you to spend some time in one of the marketing disciplines: Trade Marketing and Distribution, Brand Marketing, or Strategy, Planning and Insights.
Testimonial
Christina Dona
Head of CSR & Communication for Western Europe
Enjoys the challenge of working in a controversial industry.
"In the Corporate and Regulatory Affairs (CORA) department we know the company will be judged on its actions, and doing business in a responsible manner is not just mere window-dressing. Our work includes combating illicit trade internationally, voluntary International Marketing Standards, lobbying for minimum age for tobacco sales, publishing ingredients and more.
Tobacco consumption does pose real risks to health, so we agree that tobacco products should be regulated in appropriate ways. We support, and want to help deliver, balanced tobacco regulation and want to participate and support governments with advice on and compliance with effective future laws.
The work in CORA focuses on obtaining regulation that can help reduce the impact of tobacco on public health, and that also matches the preferences of consumers with the interests of society, establishes an open-minded and objective approach to harm reduction as a public policy, and ensures that our business - as a responsible part of the legitimate tobacco industry - can compete and prosper. "
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